Obamamercial live blogging

8:30 PM - And it's done. It kicked ass. It was tasteful and elegant and just freaking great. He wasn't scary. That's all he needed. Can't wait to see how many viewers they got. This might have locked this thing down for him.

8:29 PM - The cheering crowd was louder than he was. There's a metaphor there somewhere, I think.

8:27 PM - Speechless.

8:23 PM - A programming note: Davis Guggenheim, the director of the piece, is Charles Guggenheim's son. Charles Guggenheim, in addition to being one of the great documentary filmmakers ever, was the RFK campaign's filmmaker, crafting commercials, short films and, sadly, the eulogy film at the convention. His Son's work tonight is every bit as good.

8:19 PM - Michelle! Harry Potter's been name-dropped before John McCain.

8:18 PM - Health care is a winning issue for him, and he's showing us why. His mother's story is incredible and very clearly painful and real for him.

8:16 PM - I think they're making a mistake by showing clips from his convention speech. A lot of people were turned off by how big it was (a well-liked candidate speaking live to as many people as possible - get outta town!). When they stick to him in a room, they make him more personable.

8:13 PM - Gotta love all the Red State governors singing Obama's praises.

8:10 PM - Notice how we're 1/3 the way through and McCain hasn't been mentioned once? This is real meat and potatoes stuff artfully cut up with touching stories. This is very smart so far.

8:05 PM - I think it started somewhat awkwardly (we didn't really need a choir there, Davis), but it's moving along at a nice pace. I love the intercut stories of regular joe plumber folks.

This is not an infomercial for people like me, people who've had their minds made up for some time. This is for that remaining 6% of undecideds and the 5 or 10 % that could change their minds.